Genesy
Scaling content operations for an AI tools company without scaling the team.
2026
Year
6 Weeks
Time frame
Fintech
Industries
//The Challenge
Genesy's sales team was spending the majority of their prospecting time on leads that were never going to convert. Qualification was entirely manual and inconsistent between team members, and the cost of a wasted discovery call was significant given their senior-level involvement in every conversation.
//What We Built
We built an automated qualification pipeline that scores inbound leads against Genesy's ideal client profile, enriches each record with company data, and routes high-fit prospects straight to calendar booking while placing lower-fit leads into a nurture sequence. The sales team now only speaks to pre-qualified opportunities.
//The Outcome
4×
Output Increase
4×
Output Increase
67%
Production Time Cut
67%
Production Time Cut
Unchanged
Team Size
Unchanged
Team Size
3 Days
Time To Publish
3 Days
Time To Publish
Genesy
Scaling content operations for an AI tools company without scaling the team.
2026
Year
6 Weeks
Time frame
Fintech
Industries
//The Challenge
Genesy's sales team was spending the majority of their prospecting time on leads that were never going to convert. Qualification was entirely manual and inconsistent between team members, and the cost of a wasted discovery call was significant given their senior-level involvement in every conversation.
//What We Built
We built an automated qualification pipeline that scores inbound leads against Genesy's ideal client profile, enriches each record with company data, and routes high-fit prospects straight to calendar booking while placing lower-fit leads into a nurture sequence. The sales team now only speaks to pre-qualified opportunities.
//The Outcome
4×
Output Increase
4×
Output Increase
67%
Production Time Cut
67%
Production Time Cut
Unchanged
Team Size
Unchanged
Team Size
3 Days
Time To Publish
3 Days
Time To Publish
Genesy
Scaling content operations for an AI tools company without scaling the team.
2026
Year
6 Weeks
Time frame
Fintech
Industries
//The Challenge
Genesy's sales team was spending the majority of their prospecting time on leads that were never going to convert. Qualification was entirely manual and inconsistent between team members, and the cost of a wasted discovery call was significant given their senior-level involvement in every conversation.
//What We Built
We built an automated qualification pipeline that scores inbound leads against Genesy's ideal client profile, enriches each record with company data, and routes high-fit prospects straight to calendar booking while placing lower-fit leads into a nurture sequence. The sales team now only speaks to pre-qualified opportunities.
//The Outcome
4×
Output Increase
4×
Output Increase
67%
Production Time Cut
67%
Production Time Cut
Unchanged
Team Size
Unchanged
Team Size
3 Days
Time To Publish
3 Days
Time To Publish